When creating the logo for LensGuru, our goal was to give it a sleek and modern look that would reflect the brand’s focus on providing quality contact lenses. We started by researching the optical industry and identifying key design trends and visual elements that are commonly associated with it.
We began experimenting with different typography, colours, and imagery. Our goal was to create a logo that was simple, yet memorable and easily recognisable. After several rounds of revisions, we settled on a design that featured a sleek typography with “LensGuru” written in a modern, sans-serif font. The typography and color scheme were also carefully chosen to reflect the brand’s modern and sophisticated image.
